A HOME FOR
ICONIC WATCHES

Born from a passion for horology

971 Watches is a destination for watch lovers and collectors alike. We bring together an exquisite curation of high-end brands, expert knowledge, and personalized service, so every visit feels like an encounter with time itself.

Featured Products

Cosmograph Daytona

Rolex

Cosmograph Daytona

Reference: REF 126595RBOW
Royal Oak Double Balance Wheel Openworked

Audemars Piguet

Royal Oak Double Balance Wheel Openworked

Reference: REF 15407ST.OO.1220ST.01
AUDEMARS PIGUET ROYAL OAK PERPETUAL CALENDAR 41MM White Gold Burgundy

Audemars Piguet

AUDEMARS PIGUET ROYAL OAK PERPETUAL CALENDAR 41MM White Gold Burgundy

Reference: REF 26574BC.OO.1220BC.01
Cubitus Blue dial Steel & Rose Gold

Patek

Cubitus Blue dial Steel & Rose Gold

Reference: REF 5821/1AR

For Him

.

For Her

Newly Added Watches

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A CASUAL FLAIR

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971 Watch Co.
Centro Alandalus, Jumeirah Golf Estates
Dubai, United Arab Emirates

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Our Services

Polishing

Thoughtful care for timeless investments

Repair

The quiet craft of restoration

Your Watch, Our
Expertise

Whether you're looking to buy, sell, or exchange, our specialists guide you through every detail - from valuation to verification - ensuring an effortless experience.

Verified
Luxury

We partner with trusted authentication networks and use rigorous quality checks so every timepiece you purchase carries integrity, not uncertainty.

⁠Transparent & Honest
Pricing

Our prices are informed by real-time global watch indices and years of trading insight - no inflated mark-ups, no hidden margins, only fair value.

Reviews

Jeremy Lor

I recently purchased a couple of watches from 971 and I couldn't be happier! The selection is fantastic. Customer service was excellent—responsive and helpful throughout the process. My watches arrived quickly and I highly recommend 971 for anyone looking for quality timepieces. I can't wait to shop here again!

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Roger Myers

I’ve been visiting Mohamad at 971 watch co in Jumeirah Golf Estates for several months now, always receiving a warm welcome. They always sent me info on watches that I had expressed an interest in, and I eventually decided on an excellent condition 2022, Rolex Daytona Panda, complete with box and papers. I would highly recommend paying Kash, Mohammad and the team a visit. 10/10.

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Dylan Corkhill

I had a great experience dealing with 971 Watch Co! They had a great selection of watches and the staff in the shop made my transaction super quick and easy
Could not recommend this place enough and will always bring my business here!

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Mos

recently had the pleasure of dealing with 971 Watch Co, located in Dubai’s Jumeirah Golf Estate, and I couldn’t be more impressed. Kash, the owner, exudes friendliness and operates with a level of transparency that’s truly refreshing in the luxury watch market.

From the moment I stepped into the store, I felt a genuine commitment to customer satisfaction. 971 Watch Co boasts an impressive collection of authentic watches, including renowned brands like Rolex, Patek Philippe, and Audemars Piguet. Kash’s expertise and passion for horology shine through as he navigates clients through the intricacies of each timepiece.

What sets 971 Watch Co apart is not just their sales, but also their buy and repair services. Kash’s fairness in dealing and commitment to authenticity are evident, providing a sense of trust often lacking in this industry.

In an industry where trust and authenticity are paramount, 971 Watch Co exceeds expectations. I wholeheartedly recommend this establishment to anyone seeking a luxury watch experience characterized by integrity, transparency, and a friendly touch. Kudos to Kash at 971 Watch Co for setting a new standard in the world of horology.

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Mauricio Fonseca

Fast, reliable, and always stocked with the best inventory! Truly a one-stop shop that makes everything simple and efficient. Outstanding service and quality—highly recommended!

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Tausif Chowdhury

Amazing customer experience, the team made me feel like family! Service is second to none. Go and see the team and see what they’re all about !

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A Y

In Dubai it can be hard to find people to buy from or do business with that take a completely honest and transparent approach. Kash is one of these few - his approach in selling me a watch was great - my first time not purchasing from an AD, he was responsive, transparent, and not pushy or persuasive at all. He sold me a piece that’s been on my wish list for a long time at a very fair price, and the watch sailed through a 3rd party authenticity check without any issue. He even came to meet me on his day off over a public holiday. Now my go to guy if/when in the market for a new piece.

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Charlotte Corkhill

Amazing service! Great customer care and always go above and beyond to provide the best!

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John Lakers

Great watch shop! Very professional experience!

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SS Media

Amazing person loved how hospitable he was, and great collection of watches

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Al Muhajer

I bought from 971watches last week rolex daytona panda In fact, the watch was new. Mr. Kashif has good experience in the field of luxury watches and is a trustworthy and honest person

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Pranav Joneja

Best experience ever. Most professional and honest

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ahmed yassin

Impressed with the service I received. smooth and quick process and was able to source the exact watch I wanted. Overall happy customer

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Milad Zarei

I highly recommend 971 watch to watch lover , they are amazing 👍

Muhammad Ismail

The best guy Kashif

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Ma Po

Great!

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a7_in

they r the best

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Watches are the only jewelry men can wear that measures the most precious thing they have...time

Gianfranco D'Attis