About
Born from a passion for horology
971 Watch Co. is an independent luxury watch dealer with more than twelve years of experience in the global watch industry. Our expertise lies in sourcing, trading, and curating some of the most coveted timepieces in the world. We specialize in brands such as Rolex, Patek Philippe, Richard Mille, and Audemars Piguet, each celebrated for its heritage, precision, and enduring value.
At 971 Watch Co., we serve a discerning clientele that values exclusivity, fine craftsmanship, and the timeless artistry of horology. Every transaction is handled with utmost discretion and care, ensuring our clients receive not only exceptional watches but also a personalized and seamless experience.
Headquartered in Dubai, our presence extends across major international markets with offices in Hong Kong, Miami, and London. This global network allows us to provide unparalleled access to rare and highly sought-after timepieces, along with bespoke consultation and acquisition services tailored to every client’s needs.
For inquiries or private consultations, please contact us at +971 50 878 6650.
Our Team
At 971 Watch Co., we’re committed to giving you more than just a luxury watch. Our goal is to build a long-term relationship with you by creating an experience that feels personal, transparent, and tailored to what you’re looking for.
For over twelve years, we’ve worked hard to earn the trust of clients around the world and to establish 971 Watch Co. as a respected name in the luxury watch space. When you explore our collection, you gain access to some of the most sought-after timepieces in the world, backed by expertise you can rely on every step of the way.
Experience You Can Trust
With more than twelve years in the luxury watch industry, we have gained a deep understanding of how the high-end timepiece market works. We help you buy, sell, source, and trade exclusive watches from the world’s most respected brands, including Rolex, Patek Philippe, Richard Mille, and Audemars Piguet.
Over the years, we have built a strong global network that gives you insider access to rare and in-demand models. Our goal is to make every step seamless, transparent, and enjoyable, while ensuring you benefit from reliable expertise and a commitment to exceptional service.
If you ever need assistance or want to discuss a piece you have in mind, we’re always just a call away.
Bespoke service
When you choose 971 Watch Co., you receive a fully tailored experience designed around your needs. We guide you through every stage of luxury watch purchasing and ownership, whether you want to expand your collection, explore investment-grade pieces, or understand the long-term value of a timepiece. You will receive personal consultation, asset-focused advice, and clear ROI forecasts so you can make confident, informed decisions.
our services
